Does Philip Morris Own Zyn? Unboxing the Truth behind the Tobacco Giant's Snus Venture

Philip Morris International (PMI), the tobacco industry behemoth, made a strategic move in 2021 by acquiring Swedish Match, the parent company of Zyn, a popular nicotine pouch brand. This acquisition has sparked questions among consumers and industry experts alike: does Philip Morris own Zyn?

The Answer: Yes

PMI now solely owns Zyn, along with other Swedish Match subsidiaries. This acquisition has significantly expanded PMI's portfolio beyond traditional cigarettes, aligning with the company's goal of becoming a "smoke-free" enterprise.

Nicotine Pouches: A Growing Market

Nicotine pouches, also known as snus, have gained immense popularity in recent years as a less harmful alternative to smoking. According to the World Health Organization (WHO), there were an estimated 10 million adult snus users globally in 2020.

Market Size	Projection
$2.2 billion in 2021	$4.4 billion by 2027

Zyn's Position in the Market

Zyn has emerged as a dominant player in the nicotine pouch market, capturing a significant share in the United States and other countries.

Market Share	Growth
43% in the U.S.	25% annual growth

Benefits of PMI's Acquisition of Zyn

PMI's acquisition of Zyn brings several advantages:

Expansion of Product Portfolio: PMI can offer a wider range of smoke-free alternatives to its customers.

Market Share Growth: Zyn's strong market position will boost PMI's overall revenue.

R&D Capabilities: Swedish Match's expertise in nicotine pouch development will enhance PMI's innovation capabilities.

Success Stories

In 2022, Zyn became the second-largest nicotine pouch brand in the world within a year of PMI's acquisition.

Norwegian retailer Narvesen reported a 70% increase in Zyn sales after its launch in the country.

PMI's stock price surged 12% following the announcement of the Swedish Match acquisition.

Does Philip Morris Own Zyn? Unboxing the Truth behind the Tobacco Giant's Snus Venture